Meet our
Team

Our journey in embroidery began on the commercial side of the industry, working with high-output machines and producing thousands of garments. Over the years, embroidery became more than just a job, it became something we truly live and breathe. But along the way, we discovered something special... Embroidery at home.

OUR STORY

From Vision to Reality

We realized that the same tools and techniques used in large-scale production could also bring so much creativity, satisfaction, and joy into everyday life. Creating personalized gifts, unique designs, and meaningful pieces from home is something truly powerful, and we knew we wanted to be part of that.

With over 50 years of experience in the industry, with our founder’s early days at Macphersons, embroidery has always been at the heart of what we do. We’ve spent decades learning every detail, working with machines inside and out, and understanding what makes great results. Today, we bring that knowledge to you.

We’re passionate about the products we offer because we use them ourselves. We know how these machines perform, what works best, and how to help you get the most out of your embroidery, whether you’re just starting out or building your skills at home, we’re a team of embroidery enthusiasts... all here to support you.

OUR MISSION

Our Goal Is Simple

To help you create beautiful things and enjoy every step of the process. We truly believe in what we offer, and we’re excited to share it with you. Once you start your embroidery journey, we think you’ll love it just as much as we do.

Accessibility

We believe professional embroidery should be accessible to everyone, regardless of experience level or budget. No jargon, no complexity...just beautiful results.

Innovation

We know that embroidery is such a creative art and we want to support you in your journey to create new and beautiful things to share with others

Community

Whether you are a lone wolf in creating or thrive with people around you, we offer both. Learning at home alone or online in groups with your peers.

OUR VALUES

What Drives Us

1 Quality Without Compromise

Every Sunny machine is built to commercial standards. We don't cut corners on reliability, precision, or durability. You deserve equipment you can trust.

2 Support That Cares

Our UK-based support team is here for you. We don't just sell machines—we build relationships. Your success is our success.

3 Simplicity in Design

We obsess over making complex technology simple. Intuitive controls, clear guidance, and thoughtful design mean you spend less time learning and more time creating.

4 Continuous Learning

We believe in empowering our community with knowledge. Comprehensive training, video guides, and live workshops ensure you get the most from your Sunny.